Effective Date: April 26, 2025
Introduction
Apex Smart Real Estate, LLC (“Apex Real Estate”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data in accordance with applicable data protection laws. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our website https://apexrealestate.ae, our digital services, or otherwise communicate with us.
By using our services, you consent to the practices described in this policy.
Consent to Data Processing
By accessing our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information in accordance with its terms. If you do not agree with our practices, please refrain from using our services.
Sources of Personal Data
We collect information from various sources, including:
- Our website and contact forms
- Email, WhatsApp, or other direct communication with our team
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Property inquiries and registration at events or through third-party brokers
- Online tools such as chatbots or advertising tracking systems
- Cookies and tracking technologies on our site
- Third-party service providers, including real estate portals and marketing platforms
Information We Collect
We may collect and process the following categories of personal information:
- Contact Details: Name, phone number, email, address
- Identification Data: Passport, visa information, Emirates ID (if applicable)
- Property Preferences: Type of property, location, budget
- Communication Data: Messages, emails, calls (which may be recorded for quality assurance)
- Technical Data: IP address, browser type, device information, website usage statistics
- Marketing Data: Preferences in receiving promotional material or participating in surveys
- Financial Data: Only as required and submitted voluntarily (e.g., in mortgage assistance cases)
How We Use Your Information
We use your personal information for the following purposes:
- To respond to your inquiries and assist with property searches
- To personalize your experience and send you tailored property recommendations
- To enter into or fulfill service agreements
- To run digital marketing campaigns and measure their performance
- To improve our website, user experience, and communication
- To meet legal and regulatory requirements
- To cooperate with government authorities when legally obligated
Sharing of Personal Data
We may share your information with:
- Our affiliated agents, developers, or business partners
- Third-party service providers (e.g., CRM systems, analytics tools)
- Legal authorities, regulators, or government agencies when required
- Banks, mortgage providers, or legal advisors upon your consent
We do not sell your personal data to third parties.
Data Storage and Retention
Your data is stored securely on our servers or those of trusted third-party providers. We retain your data only for as long as necessary to fulfill the purposes for which it was collected or as required by law.
If you withdraw your consent or request data deletion, we will securely erase your information, unless we are legally obligated to retain it.
Cookies and Tracking
Our website uses cookies and similar technologies to improve functionality and track user activity. This includes:
- Pages visited
- Duration of visit
- Device and browser data
- Location (if enabled)
You may choose to disable cookies through your browser settings, though doing so may limit your experience on our site.
Your Rights
Depending on your jurisdiction, you may have rights to:
- Access, correct, or delete your data
- Object to or restrict certain processing
- Withdraw consent at any time
To exercise these rights, please contact us using the information below.
Updates to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page and, where appropriate, notified via email. Please check this page regularly for updates.
Contact Us
For any questions or concerns regarding this Privacy Policy or your personal data, you can contact us at:
Email: info@apexrealestate.ae